On 7 May 1946, retired officer Akio Morita, aged 25, and engineer Masaru Ibuko, aged 38, founded the Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), or Totsuko for short. The company would hire 20 employees.
In 1957, the company introduced the “pocket-sized” radio TR-63, then the smallest transistor radio in commercial production. The company’s TR-63 cracked open the US market and changed its name. Americans found it difficult to pronounce the word “Totsuko”, so the company was renamed Sony, derived from "sonus"— Latin for "sound", and Sonny-boys – a very common American expression. The new word was intended to be synonymous with any item produced by the company.
Sony's example showed how peaceful technology can be used to brand a whole country. In ten years, by producing unique products, entrepreneurs not only rebuilt Japan's war-torn economy but also created an industrialised and technologically advanced nation with a prosperous population.
Akio Morita remained at the helm of Sony until 1994, retiring at the age of 73. Morita insisted that in business one must strictly adhere to the Zen Buddhist principle of “Mu” – show maximum flexibility.
Sources:
“Made In Japan: Akio Morita and Sony” by Akio Morita