On 2 April 1946, the British occupation administration launched the German-language newspaper Die Welt, aimed at German readers.
After the war, the German media had to be created anew. Until May 1945, all newspapers were either Nazi or emphatically neutral, so the Allies prohibited their publication. The devastated country lacked paper, printers and, above all, investment and staff. The United States published the Allgemeine Zeitung in Berlin and the Neue Zeitung in Munich in its zone of occupation, and the USSR published Die Tägliche Rundschau. Die Welt was founded in Hamburg in 1946 by the British occupation administration.
The newspaper set high standards from the start – to be on a par with The Times. A journalist, Rudolf Küstermeier, liberated from concentration camps by the Allies, became editor-in-chief.
At first, news and editorials would follow British policy, but from 1947 on, the paper would publish two articles on major topics: one pro-British and the other pro-German. At the end of 1946, Die Welt would send its own correspondents to world capitals.
In 1948 the newspaper became the property of German investors and on 1 July 1949 published its principles: “...to be above all parties: honest in reporting the news and objective in taking a stand. Die Welt seeks to support democratic thinking, by which it contributes to the formation of healthy public opinion in Germany”. By the end of the 1940s, the circulation of Die Welt would reach 600,000 copies.
On 2 January 1950, Küstermeier resigned his position, and British control was lifted on 21 April the same year. On 17 September 1953, the newspaper would be bought by the media concern Axel Springer SE.
Today, the newspaper is viewed as being of a conservative slant and it is one of the founding members of the Leading European Newspaper Alliance (LENA), which includes seven other major conservative newspapers in Europe.